It is an offshoot of photojournalism, where he takes photos of events such as the sheffield outdoor campaign. These events generally are about a sport activity. He usually is contracted to do these events, and is generally used to take pictures that show the event in a good light. He highlights the extremeness and appeal of the sport that he is photographing.
For example the sheffield outdoor city campaign he was asked to depict sheffield key outdoor sports and showing the city as an attractive destination.
This picture highlights the extremeness and appeal of the sport, as well as the fast paced and gritty nature as its down in the mud and throwing dirt in the air. Also The background and setting is a green lush area with a nice blue sky, highlighting the beauty of the area and the places you can visit while doing the sport. Also Duncan uses the rule of thirds in this image, with the focus being on the bike rider on the left side. The effect of capturing the dirt in mid air as well gives the image more of a feeling of spectacle and amazement. My initial reaction to Duncan's work is that he captures a lot of shots from a low angle with a lot of shots having dirt and dust thrown in the air. This gives a feeling of the rider being more powerful or skilful, while also emphasising the gritty outdoor nature of the sport.
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